This policy applies to any use of Heeblys website (hereinafter referred to as the “Website”), including – but not limited to –

In our Privacy Policy, Terms and Conditions and User Agreement, the words “we”, “us” and “ours” refer to Heeblys.

By creating a profile on or using any of the Heeblys Websites including, but not limited to, (the “Website”) you accept the terms contained in this Privacy Policy, which govern the processing of your personal data on the Website.

1 Collecting information on the Website

1.1 Master data

When you create a profile on the Website, we collect the following master data: Your username, your password and your email address. The purpose of the collection of this information is to identify you as the user. Additional information about You is stored in our database, if you create a purchase and fill the required fields to process the order.

1.2 Reviews

When you make a review of a company, we collect the information you state in the review, including which product you review, which purchase(s) the review concerns, and how you evaluate the product.

1.3 Rewards

Rewards are payed out for every new Subscriber, for each purchase, for Social Network shares, and referrals who come through those shares. For more information regarding our reward structure, refer to our User Agreement.

1.4 Cookies

The Website uses cookies. Cookies are digital information which is stored on your computer. The cookie does not identify the individual user but the user’s computer, and it is used for different purposes. You can read more about what cookies the Website uses and for what purposes below.

1.5 IP adresses and browser settings.

When visiting the Website, the IP address and the browser settings of your computer are registered. The IP address is the numerical address of the computer used when visiting the Website. Browser settings are e.g. the type of browser you use, browser language, timezone etc. The IP address and browser settings are registered to enable Heeblys to trace the used computer in case of misuse or unlawful actions in connection with the visit on or use of the Website. Further, the IP address is used to derive your approximate location (city level).

1.6 Newsletter

If you sign up for Heeblys newsletters, We register the information supplied by you (e.g. your name, email address etc.). If you no longer wish to receive newsletters from Heeblys , you can unsubscribe by clicking the unsubscribe link at the end of each email or by sending an email to with the email address associated with the removal.

1.7 Information from other services, including Social Network(s)

As part of our services, we provide you with the possibility of connecting your profile on the Website with your profile on social networks such as Facebook, Google+ and LinkedIn (“Social Network(s)”). Some information about you will automatically be collected from Social Networks when connecting your Heeblys profile with your profile on Social Networks.

The information collected from Social Networks depends on what information you have made available on the network and your privacy settings for sharing such information on the network. Depending on the settings, we may e.g. collect the following information about you:

Name and/or username
E-mail address
Profile photo

When you request to have your Heeblys profile connected to a profile on a Social Network, you make an agreement to share that information.

We collect your public profile data only from your consent that you grant before initiating the Social Network login, from the social network used to login at our website. This data includes your first name, last name, email address, link to your social media profile, unique identifier, link to social profile avatar. This data is used to create your user profile at our website. You can revoke this consent at any time by sending us an email.

The purpose of collecting information from Social Networks is to identify you and connect you with Heeblys. By integrating with Social Networks, We create a better user experience on the Website.

Heeblys does not collect other personal identifiable information from visitors of the Website, unless the visitor provides the information to us.

2 Disclosure of personal data

2.1 Disclosure of data on the Website

Please note that your consent to these guidelines implies that your profile on the Website may not be anonymous.

Master data

When you create a profile on the Website, your username will be available for other users of the Website.

Other information

Other information provided by you on the Website, including photos and reviews, are automatically made available for other users of the Website. In some instances, the products you reviews may be linked to third partys’ or copied from unknown sources.


When you make a contribution to the Website your approximate city location (based on your computer’s IP address, see section 1.5, or based on location data provided by your mobile phone or other device) is made available to Our database.

Social Networks

If you connect to a Social Network, information such as your profile photo, your name, and approximate location will be collected from your profile on the Social Network and used to identify you on the Website.

2.2 Disclosure on services to which you connect your profile

If you choose to connect your Heeblys profile with profiles on a Social Network information and reviews, cf. 1.2 provided by you on the Website or data compiled by us about your use of the services on the Website will remain within our system, with the exception of

2.3 Disclosure to other services

A main purpose of Heeblys is to increase the exposure and the availability of the reviews made on the Website. Hence, we permit other services to show the reviews created on the Website thus increasing other consumers’ knowledge of your reviews.

The categories of third parties to which the information is disclosed are:

Search engines, including e.g. Google and Bing,
Operators of consumer portals and business portals, including price comparison Websites, shopping guides etc.
Products that have been reviewed on the Website or which have a relationship with Heeblys
Operators of other similar Websites or services where, in Heeblys assessment, it will be relevant for the consumer to search for reviews.

Your review is disclosed as you make it available on the Website, which entails a disclosure of the following information:

Your reviews, cf. section 1.2

Your username and, if available, profile photo as well as any other information you disclose on a public forum, is displayed by you and you take full accountability for the content that you create.

2.4 Other disclosure

Heeblys may be required to disclose information by a court order from a competent court of law or public authority in accordance with the existing legislation. We will in turn seek appropriate council prior to disclosing any personal information that we have directly collected through the Website.

3 Master Data

3.1 The information directly acquired through the Website

Heeblys holds all master data you enter in connection with your creation of a profile or registration for newsletters, i.e. your name, your password and your email address, as well as registration of your IP address.

3.2 The information for which you are in control

You shall be deemed in control of the content you choose to disclose on the Website and for the data disclosed on your profile on Social Networks, which is the consequence of the connection of your profile on the Website with your profile on the Social Network.

3.3 Links to Websites

The Website contains links to other websites. Note that by clicking such links you will be transferred to other websites for which Heeblys is not in control of your personal data once you leave the Website. We thus recommend that you always read the personal data policy of these websites, as their procedure for collecting and processing personal data may be different from ours.

4 Data processor

Heeblys uses an external company for maintaining the technical operation of the Website. This company is the data processor with regards to the personal data for which Heeblys is considered the data holder.

The data processor shall solely act according to instructions from Heeblys . By accepting these Terms and Conditions, you authorize Heeblys to give such instructions to the data processor which are necessary for the processing of data in accordance with this personal data policy and for the purpose of the use of the Website.

The data processor has made necessary technical and organizational safety measures against the information being accidentally or illegally destroyed, lost or deteriorated, and against the information coming to the knowledge of unauthorized persons, is misused or in other ways is processed in violation with the act on processing of personal data. On your request – and against remuneration of the data processor’s current hourly rates at any time for such work – the data processor shall supply you with sufficient information to demonstrate that the above-mentioned technical and organizational safety measures have been made.

5 Security measures

Heeblys will use commercially reasonable efforts to see that the recorded data, including the personal information, under its control is handled using appropriate security measures. Heeblys regularly audits its system for possible vulnerabilities and attacks. However, since the internet is not a 100% secure environment, Heeblys cannot ensure or warrant the security of information you transmit to Heeblys .

6 Cookies

This Website uses cookies and similar technologies. In the following we describe what cookies we use and for what purposes.

By using our Website you accept that we use cookies as described in the following.

6.1 What is a cookie and similar technologies?

Cookies are small information units which the Website places on your computer’s hard disk, on your tablet or on your smartphone. Cookies contain information that the Website uses to make the communication between you and your web browser more efficient. The cookie does not identify you as an individual user but identifies your computer. There are two types of cookies – session cookies and persistent cookies. Session cookies are temporary bits of information which are deleted when you exit your web browser. Persistent cookies are more permanent bits of information that are stored and remain on your computer until they are deleted. Persistent cookies delete themselves after a certain period of time but are renewed each time you visit the Website.

The Website uses session cookies and persistent cookies.

We use similar technologies for storing and accessing information in the browser or device which utilizes local units and local storage, such as HTML 5 cookies, Flash and other methods. These technologies can operate across all your browsers. In some cases, the use of these technologies cannot be controlled by the browser, but requires special tools. We use these technologies to store information to ensure the quality of reviews, to spot irregularities in the use of the Website, and to optimize the user experience.

6.2 What type of cookies do we use and for what purposes?

We use cookies for


Measuring Website traffic i.e. number of visits on the Website, which domains the visitors come from, which pages the visitors visit on the Website and in which overall geographical area the visitors are located.

Improvement of the functionalities of the Website:

Optimizing your experience with the Website, which includes remembering your user ID and password when you return to the Website, for login information, recent searches and cart entries.

Connect with Social Media:

We give you the possibility of connecting with Social Media, such as Facebook, LinkedIn and Google+.

Quality assurance

Ensuring the quality of reviews and to prevent misuse or irregularities in connection with writing reviews and using the Website.

Targeted advertisement:

Displaying specific advertisements on the Website which we believe you will find interesting.

6.3 Third party cookies

Our Website use cookies from the following third parties:

Google Analytics: for statistical purposes. You can decline cookies from Google Analytics by clicking on this link:

Facebook: Set by Facebook only if you interact with the Facebook plugin or is already logged into Facebook from other source for the purpose of connecting and integrating with them.

Google+: Set by Google only if you interact with the Google+ plugin or is already logged into Google from other source for the purpose of connecting with them.

LinkedIn: Set by LinkedIn only if you interact with the
LinkedIn plugin or is already logged into
LinkedIn from other source for the purpose of connecting with them.

Google ads: for the purpose of displaying relevant advertisements.

6.4 Deletion of cookies

If you want to delete the cookies already on your equipment, you can, if you use a PC or a more recent browser, press CTRL + SHIFT + DELETE simultaneously. If the shortcuts do not work on your browser, please visit the support page for the browser in question. Please note that our Website will not work to its full extent if you delete the cookies.

7 Access, correction and deletion

7.1 Access

Upon request to Heeblys via the Contact us page, Heeblys shall inform you of your available information We have access to, for what purpose We have it for and who receives the information.

Requests regarding the above shall only be processed if more than 6 months have lapsed since your previous request, unless you can substantiate a special interest in obtaining the information earlier.

7.2 Correction and deletion

If you discover that the information which Heeblys as the data controller possesses on you is incorrect or misleading, Heeblys shall make the correction hereof on your request. We recommend that you – if possible – make the correction of such errors yourself.

You may at any time correct or delete any content and information on the Website for which you are the data controller, cf. section 3.2. If your personal data change, or if you no longer wish to appear on the Website, you may update or delete the information by logging on to your user profile.

Heeblys reserves the right to block the access to your profile and/or delete your profile, if the profile or the content of your profile on the Website in our assessment is discriminating, racist, sexually oriented, unethical, threatening, offensive, harassing or in other ways violates the legislation, third party rights or the purpose of the Website. If we block the use of your profile, you shall be informed hereon, as well as on the reason for blocking the access, by email to the address you have stated in your profile.

8 Changes in the privacy policy

Heeblys may at any time and without notice make changes to its privacy policy with future effect. We will make an effort to provide reasonable advance notice of any such changes. Heeblys shall inform the users of the Website of such changes when the users log on to the Website. You agree that the continued use of the Website after any posted modified version of the Privacy Policy is your acceptance of the modified Privacy Policy.